2. Be preparedBeing prepared isn’t just good advice for the Shark Tank, it’s good advice for life. Time and time again, entrepreneurs step into the Shark Tank and fail to get the deal because they weren’t fully prepared. Either the presentation is weak, or the entrepreneur is completely thrown by a question or comment from one of the sharks, or sadly, the entrepreneur just gives off the appearance that his or her heart is not in it 100%. Whatever the situation, the common thread is that a failure to prepare is tantamount to preparing to fail. The most successful Shark Tank stories all begin with an entrepreneur with a solid product and an even more solid plan. They’ve got a roadmap for where they want to take the business and have planned for success. For your business to realize the kind of success that you dream about, you’ve got to know how you’re going to get there. Take the time to craft a well-designed plan from the start, and you’ll be miles ahead of your competition.
3. Know your numbersOne of the most painful things to watch on Shark Tank is when an entrepreneur is asked some basic questions about the numbers of their business and they just flounder. You can see the stress creep over them – they start sweating, they get a little twitchy and the words coming out of their mouths make no sense. If you want to succeed in business, you have got to know your numbers. No matter what type of business, whether or not you went to business school or how large the business is, at the end of the day, understanding key things like profit margin, customer retention, website visits and conversion will play a major role in how successful your business ultimately is. Data and analytics may seem overwhelming if you don’t have a business background, but understanding your key metrics tells you where you are today and it helps define your goals for the future. If numbers aren’t a strong suit for you – find someone who can mentor you on that side of the business or invest in a class or some good business books. You’ll be a better business owner for it.
4. Learn how to sellIn the Shark Tank, every entrepreneur is trying to sell two things: their business or idea and themselves. When you watch the show, you can see a clear distinction between the guys who know how to sell and the ones who don’t. There are some key fundamentals that all the great sales guys have in common:
- They know who their target customer is and have a plan in place to capture that market
- They have stellar product packaging and branding
- They sell the benefits of the product, not just the features
5. Tell your storyOne of the really cool things about Shark Tank is that you get to see not only how an entrepreneur pitches their business, but you also get to hear the back stories. You get to see what inspired a new invention, or how a family worked for years out of their garage to get a business off the ground and it’s incredibly powerful. Your own story is powerful too and making that story a part of your brand narrative makes your business more interesting and more relatable. Sharing the origins of your business gives it a personal touch that will draw customers in and make them intensely loyal.
6. Who you know matters as much as what you knowWhen a company lands a deal on Shark Tank, they get two incredibly valuable things: 1) Capital to grow their business and 2) An investor with a massive business network. For many of the small businesses that appear on the show, landing a deal means gaining access to retailers or marketing channels that wouldn’t have even thought about taking a meeting with them previously. The point is, who you know in business is just as important as what you know. Take the time to get to know other small business owners, get involved in your local community and don’t be afraid to strike up a conversation with people at events. Networking is an important part of creating a successful business and you never know where your next sale or lead is going to come from.
7. Don’t let good advice go to wasteEven though the sharks on Shark Tank have incredibly diverse backgrounds, the one thing that they all have in common is that they have been incredibly successful in the business world. Each shark has had the unique experience of taking a business from just an idea to a massive, multi-million dollar success. Needless to say, advice from such successful sources should be taken seriously. Now a lot of people hand out business advice like it’s going out of style, but if you have the good fortune to get some input from someone who is successful, well-respected and well-intentioned, do yourself a favor and just listen. Chances are, the advice you get could save you a lot of time and money.
8. Keep your ego in checkA common theme on Shark Tank is the entrepreneur who doesn’t know how to listen. They waltz into the Shark Tank with the greatest invention known to man and get extremely defensive whenever any shark questions anything about their product. On the show, these entrepreneurs are usually eviscerated verbally before they are quickly shown the door. In real life, failure to keep your ego in check could mean you losing it all. It’s a difficult line to walk because while you have to believe in your product 100%, you can’t be so stubborn that you can’t change or adapt when the situation calls for it. So believe in your business, but keep in mind that you may not know everything.
9. Get your hustle onAs much as we’d like it to be true, a business doesn’t just magically grow on it’s own – it takes everything you’ve got to build a strong, successful business. On Shark Tank, you can see a clear distinction between the entrepreneurs who are putting everything into their business and the ones who are just doing it as a “hobby business”. The entrepreneurs who are really in it to win it exude passion for their company. You can see that they live it and breathe it every moment of every day and they are hustling for every lead, every sale and every opportunity. If you want your business to succeed, you’ve got to work at it every day.
10. Stay hungryOne of the really cool things about Shark Tank is that while all of the sharks are incredibly successful, you can see that they each still have a hunger for success. They all want to make more money and help build the next great American company. Every business is going to have ups and downs, but maintaining a hunger for success will keep you moving forward through every stage. It’s that passion for success that will sustain even if things don’t always work out according to plan. Are you hungry? If not, find something that will give you the motivation that you need to succeed.
Really understanding your brand positionYour brand position helps explain who you are as a company and who you want to sell to. A good brand position helps establish where you fall in the marketplace and how you are different from your competitors and understanding your brand position will help set the tone for all your marketing and branding. Still not clear on what your brand position is? Take a look at these questions to help clarify:
- Who are my customers or who do I want my customers to be?
- What do you want your brand to be known for?
- What do you do better or different from your competition?
- How would I describe my brand’s personality?
Establish your brand imageOnce you’ve established your brand position, work on cementing an image for your brand. Crafting a brand image is hard work and will definitely include the following:
- Creating a killer logo
- Choosing a font or set of fonts to use in all marketing, social media and branding
- Choosing a color palette to work
Articulate your brand standards and stick to themOnce you establish your brand position and your brand image, don’t be content to let your ideas just float around in your brain. Commit those branding ideas to paper so that you have something tangible to draw from. Better yet, put together a simple brand standard guide, which outlines the following:
- What your logo looks like
- Any variations of your logo (alternate colors and layouts)
- How your logo should be used
- Any colors that are important for your brand
- Any fonts that are important for your brand
- Any brand images, artwork, or mascot
- Specifics for how your company name should be printed (lowercase vs. uppercase)
What is a logo trademark?The dictionary definition of trademark is “a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.” In other words, the definition of trademark basically the same as the definition for a logo. The one key distinction is that a trademark also includes a legal filing that protects your brand and image from being copied or used inappropriately. A logo trademark is like having a bodyguard for your brand and it’s definitely a good idea if you are serious about your business.
Can I do business without a logo trademark?Absolutely! Many businesses operate successfully for years without attaining a trademark for their logo. In the early phases of starting a business where the budget is tight, it can be difficult to free up enough funds to pay for a trademark. Here’s the good news – In the U.S., from the first time that you use your logo, you establish what is called “common law trademark”. Assuming that you were the first entity to actually use the logo, you can actually claim ownership without formally registering it with the U.S. Patent and Trademark Office. However, you should know that common law trademarks only apply to the geographic area in which you are operating, so registering your logo for trademark is still a good idea. You should also know that if you begin using your logo without doing a full-scale search to make sure your logo isn’t in use opens you up to a lot of risk both financially and legally. Note: While very cost-effective, free logo websites and online logo contests open you up to some potential issues when it comes to establishing a trademark for your logo. Many times these services use generic clip art for multiple designs and you end up with a logo that is not unique enough to qualify for a trademark. Your best option is to create a truly custom logo if you want to establish a trademarked brand either with logo design software or by hiring a professional designer.
The downsides if you don’t trademark your logo?By operating your business without a logo trademark, you open yourself up to a couple issues: 1) Copycats – Common law trademarks only extend so far and generally only cover the geographic area in which you operate the business. If you were the first entity to use the logo, you should have a leg up on whomever is trying to use your logo, but it’s going to be a much more difficult and lengthy process if you don’t have a legal trademark. 2) You could unintentionally use someone else’s logo. Without doing the proper searches to make sure that your desired logo is in the clear, you could inadvertently start establishing your brand on something that was already trademarked. This would involve redesigning your brand from the ground up including website, business cards and possibly even your business name. Not to mention that this also opens your business up to legal action.
How much does a logo trademark cost?It currently costs $325 or more to file a trademark application directly with the U.S. Patent and Trademark Office. The USPTO provides a wealth of information if you choose to file your application without any legal assistance, however seeking some legal advice will probably make it more likely that your application is accepted. There are also online services such as LegalZoom that charge a small amount on top of the filing fee, but the application process is greatly simplified and streamlined. On the flipside, a trademark lawyer will charge anywhere from a few hundred dollars to several thousand, but you’ll get the most personal attention.
So when is the right time to trademark your logo?There is no hard and fast rule for when it’s time to legally trademark your logo. At the very least, you should run some basic searches before you launch your business to make sure that you are not infringing on any established trademarks. Refer to our full Logo Trademark Guide for more detailed information.
Rebranding a company well is a really tricky thing. A company’s logo and brand are the public face of the company – it’s what customers relate to and tinkering with that image can have mixed results.
There are many great stories about how a fresh logo or brand message helped revitalize a struggling company. On the flip side, there are also the branding horror stories. The cautionary tales of when marketing teams are allowed to run amok with gigantic budgets only to produce results that are laughably bad.
While these 10 branding horror stories may send a shiver down your spine, don’t let them keep you up at night. Learn from the very large and very expensive mistakes that these companies have made to make your branding efforts more successful.
Pepsi Overpays For A New Logo
It may or may not be surprising to learn that Pepsi has modified their logo at least once a decade over the last century. That’s in stark contrast to Coca-Cola, who’s logo has hardly changed at all. The most recent logo change for Pepsi was unveiled in March 2013 and the response has been, well underwhelming.
The white stripe across the logo is evidently supposed to look like a smile, but the width of the stripe varies wildly from product to product giving the logo an inconsistent feel. Even worse, it’s estimated that Pepsi spent nearly $1 million on this logo makeover. Money well spent? We think not.
Accenture: The Ultimate in Generic Branding
If you’re looking for a lesson in how not to rebrand your company, look no further than Accenture, which up until 2001, was known as Andersen Consulting. According to the marketing people at Accenture, one of the reasons they chose the new name was that it was inspired by the phrase “accent on the future”.
Well when you base your entire corporate identity on a generic business term, you’re going to end up with a pretty generic company name and brand. Accenture means nothing and is really the quintessential corporate business name. On top of that, the name change was reported to have cost Accenture roughly $100 million. I’d say they overpaid a bit.
RadioShack Tries Way Too Hard
In 2009, the ultimate dad store tried desperately to give itself a facelift and began marketing itself as “The Shack”. While RadioShack is great for a lot of things – batteries and dad gadgets most notably – it has never been one of the “cool” kids. And to be honest, that’s just fine – not every brand can be cool and to some extent, had RadioShack tried to embrace it’s nerdiness it would have been perfectly placed for a major comeback in today’s geek chic culture.
Unfortunately The Shack never caught on and the sad attempt to rebrand one of the best-known retail brands in the world missed the mark in a major way.
London Olympics Logo Leaves People Confused
While the Olympic rings are an iconic logo that have withstood the test of time, the logos designed for specific years have mostly fallen flat, and non more-so than the 2012 London games logo. Created by the designers at acclaimed London design firm, Wolff Olins, this mess of a logo cost roughly $800,000.
While the logo is definitely bold, the London Olympics logo has also been called ugly, ridiculous, childish and awful (not to mention some of the other descriptions which aren’t safe for print). It’s an eyesore that will go down in history as one of the worst and most expensive logos ever made.
Capital One’s Logo Goes Retro With A Swoosh
The phrase “going retro” can be a fun way of saying that a company is embracing it’s roots and getting a little funky. Or it might just mean that the company has done something to date itself by 30 years. When Capital One unveiled it’s new logo in 2008, it featured a bright red swoosh and the response was basically…crickets.
Including a swoosh in your logo design isn’t the worst offense in the world, but it’s been done a million times and hasn’t been considered “cool” since the early 90’s.
Gap Enrages Customers With It’s New Logo
Rebranding your business with a new logo is always a bit of a gamble. Some logo makeovers are done well and give the brand a much-needed face lift (see Apple or UPS). Other logo makeovers…well let’s just say that they miss the mark. This was the case with Gap’s attempt to update their logo in 2010.
The problem with this logo makeover was that it was so drastic that the change alienated and angered what was a very loyal customer base. Taking the iconic blue box and replacing it with a logo so modern and void of personality had both customers and the design community up in arms. It didn’t take long for Gap to see the error of their ways and they quickly reverted back to the classic, beloved blue square.
Burger King Scares Away Customers With The Creepy King
Oof – this one still gives me the heebie jeebies. Back in the late 20-ought’s, Burger King unleashed what I’m sure they thought would be an edgy version of their king mascot. The ads depicted the king showing up in random places, including some poor guy’s bed and the marketing efforts were targeted at young males.
Unfortunately why Burger King was creeping everyone out, their competitors – namely McDonald’s and Wendy’s were putting their marketing muscle behind product and price. The result was that Burger King lost market share and are now focused more on promoting their actual product as opposed to a creepy mascot. *In hind-sight, this one turned out pretty good. *2018
Qwikster: An Exercise In Pointless Branding
As of 2014, Netflix is both the darling of critics, consumers and the stock market with it’s high-quality programming and ultra-accessible streaming services. The term “Netflix binge” has become part of the American lexicon and very much appears to be exactly what consumers want.
However, there was a time when Netflix was just a small DVD-by-mail service. Once streaming started overtaking the DVD portion of the business, the higher ups at Netflix got it into their heads that they needed to create a completely separate brand for the DVD portion called Qwikster. Besides being an incredibly stupid name, establishing a new brand was completely unnecessary. After the immediate backlash, the folks at Netflix quickly came to their senses and Qwikster died a quiet death.
Tropicana Ditches The Orange And Gets Ditched By Customers
For decades, the iconic image of an orange with a straw shoved in has been proudly featured on the Tropicana orange juice containers. It’s a clever image that was not only embraced by consumers, but helped make Tropicana the biggest and most well-known orange juice brand in the United States.
Then the folks at Tropicana got it into their heads that they needed a fresh, modern look and updated their logo and packaging. The redesign can really only be described as “grocery store generic” and was panned across the board. The result was that Tropicana’s sales dropped 20% and just a few short months later the classic look was resurrected.
New Coke Causes Mass Hysteria And Rioting
One of the most well-known branding blunders came from one of the most iconic brands in the world. In 1985, Coca-Cola was losing market share to a sweeter-tasting, more hip Pepsi and decided that it was time for a new look and a new recipe. They scrapped the old classic Coca-Cola recipe and with high hopes, launched New Coke. And then all hell broke loose.
The Coke-drinking public revolted. People started buying the classic version en masse and hoarding it and protest groups were formed. Fortunately it didn’t take long for Coca-Cola to course-correct and a mere 79 days after the much-vaunted launch of New Coke, Coca-Cola classic was reborn with a surge in sales.
- Suspense – The best horror movies have a fantastic build and engage the viewer by making you wait as long as possible for the big scare
- Fear – Fear defines the genre of horror films more than just about anything. The ultimate goal of a horror film is to scare you and fear becomes the driver of the action onscreen.
- Blood – It’s pretty much a given that if you’re going to see a horror movie, you’re going to be witnessing some pretty gory and gruesome scenes.
- Friendly or Professional
- High energy or Extremely thorough
- Modern or Traditional
- Cutting edge or Established
- Fun or Serious
- Accessible or High end
If you do it right and put a little time in at the start to really think about your business and your logo, it should make the process of designing a logo for you business a whole lot less daunting!
Use stock art, clip art or photographsThere are a few rules of logo design that everyone generally agrees upon and one of those rules is that your logo, above all else, must be unique. It may be tempting to grab some free stock art or clip art from one of the thousands of websites that provide them, but grabbing a free image off the internet is one surefire way to make sure that your logo fails. The reason that clipart logos fail almost every time is that in general, these images are neither unique, nor are they memorable. If your logo is going to represent your unique business, it needs to do the job of helping to set your business apart from your competition. A free graphic from a random website is not going to help you accomplish that, no matter how cool you think it looks. That’s not to say that free logo and clipart sites don’t have value. What you do want to take from logo websites and clip art websites is inspiration. Take a look at what is out there and let it help inspire you to create something that has the feel of the images you love, but is 100% unique and 100% your own.
Copy Someone Else’s LogoOof – this rule is a big one. You may think that imitation is the sincerest form of flattery, but to a logo designer who has put their blood, sweat and tears into a logo design, imitation is really just theft. Yes, there are some beautiful logos out there and yes, today’s technology makes it incredibly easy to copy or lift someone else’s work, but it is absolutely not worth it in the end. Do yourself a favor and commit to never copying another designer’s work.
Use a complicated visual metaphorWhen trying to up the ante with your logo design, it can be tempting to try and do something overly clever or meaningful. When done right, these visual metaphors are a fun and interesting way to help consumers engage with your brand. For instance, Amazon’s A to Z smile, representing that they carry everything “from A to Z” or the arrow hidden in the white space in FedEx’s logo are both great examples of visual metaphors that really work. Unfortunately a simple visual metaphor is rarely easy to execute and most of the time the metaphor will be lost on your customer. A surprising example is Toyota’s logo. You may look at those ovals and think, “hey, that’s kind of a clever way to show the letter T.” However, there is actually a lot more meaning behind that logo design than you would ever guess. Here’s what Toyota says about their logo: “The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter “T” for Toyota. The space in the background implies a global expansion of Toyota’s technology and unlimited potential for the future.” While the logo itself is solid and conveys the brand well, I would be shocked if many consumers knew the actual meaning behind Toyota’s highly visible logo. The point is, visual metaphors can work for your logo, but it’s best not to make the metaphor the entire logo.
Go With the Tried and True ClichéIt might be that the saddest thing in the world is a cliché that thinks it’s not a cliché. The same goes for logos – the most lackluster logos are the ones that use the same worn out image as every other business in their industry. It’s the tooth on the dentist logo or the scales of justice on the lawyer’s logo or the grains of wheat on your local bakery’s logo. No matter what the industry is, there is sure to be at least one logo image that is so overdone that it’s the first thing you think of. Creating a logo without employing some sort of cliché can actually be a challenge. You want your logo to be clear about the services or product that your company provides, so it’s natural to want to showcase that in a very clear way. It just so happens that usually the clearest visual is usually the biggest cliché. To avoid walking down the “it’s been done to death” path, try thinking of new ways you can present that old cliché. Sometimes a fresh coat of paint is all a logo needs to give it new life.
Design By CommitteeBecause designing a logo is neither simple or straightforward, it can be tempting to get as many brains in the room to help with the design process. One word of advice here, “Don’t.” Assembling a committee of individuals with strong opinions about what a logo should look like may seem like a great idea, but in general, one of three things will happen:
- It’ll turn into a democracy where each feature of the logo is voted on.
- When democracy rules, the process feels very fair, which is great for your committee members. However, the resulting logo is usually a mess of ideas from each contributing individual and is too weak to stand on it’s own.
- The loudest voice in the room will win.
- It’s safe to say that with any committee, there will be at least one individual who is just a little bit more dominant than the rest. It’s often the case that the loudest individual doesn’t always have the best ideas either. Unfortunately when you decide to design your logo by committee, you run the risk of the loudest member of the team running away with the project.
- Compromise will be the name of the game
- If your committee is composed of nice individuals whose goal is to play nicely together, you may end up with a compromised logo. This type of committee will give a little here and take a little there until the logo is a mess of some elements that everyone liked. The problem is that when there is no cohesive theme, the logo ends up being confusing and messy.
Use a free logo designerIf you have a limited budget for designing your logo, it can be tempting to use one of the plethora of free logo design websites available these days. While it’s true that these websites make it incredibly easy to design a logo, it’s also true that they offer the same stock images, fonts and colors to every other person who uses their service. In other words – you get what you pay for and in this case that is a stock logo that is probably being used by a dozen other businesses. There is nothing wrong with taking these free logo websites out for a spin. It’ll be worth it just to give you a little inspiration on what your logo could look like. However, when it comes time to commit to a logo for your business, you’re going to want to make sure that design is 100% unique.
Ignore General Kerning RulesIf you’re not well-versed in the world of fonts, you probably aren’t familiar with the term “kerning”. Kerning is the amount of space between letters and it is vitally important if you want to have a logo that is legible. When done right, you won’t even notice kerning in a logo. All you’ll notice is that there is a beautiful, legible logo right in front of you. On the flip side, you definitely know when a company did not use proper kerning in their logo. If the letters are too close together, the company name will probably be illegible. If the spacing is too small between words, the logo will be confusing and could even cause words to appear in your logo that weren’t there before. If you want your logo to have the right impact, pay attention to the kerning and you’ll already be a step ahead of your competition.
Throw in a random shape or colorSo your boss comes to you and says that he absolutely loves the Nike swoosh and wants to incorporate it in your new logo design, which also features a bulldog. While there are obviously plagiarism issues with using the Nike swoosh in any way, it helps illustrate an important point – don’t add swooshes, shapes or colors to your logo at random. Even if you love the way a shape looks, you can’t include everything in your logo and you shouldn’t try to fit shapes in where they don’t belong. For best results, keep your logo simple and try to avoid throwing in the kitchen sink (even if your boss is the one who wants to do it).
Halloween-ify your homepageFor most websites, the homepage is the place where most of your traffic lands. Why not create a unique experience for all that traffic and spruce up your homepage with a little Halloween décor. Just like we decorate our homes for the holidays, you can and should do the same with your website. Add a spooky graphic as the main image on your homepage, change out some of the fonts for a spooky style or just add a few spiderwebs or pumpkins – anything to show people that your business really knows how to embrace Halloween.
Add a Halloween CountdownDepending on what your business is, it could be fun to add a Halloween countdown somewhere on your site. There is even a site that has already coded some spooky banners for you: http://www.halloweencountdown.com/. All you have to do is plug the code into your website and you’ve instantly added a little Halloween fun into your website experience. Pro tip: Make sure you also tie the Halloween Countdown timer to a specific event or concept for your business for the best results. Have the countdown coincide with a contest or company announcement. The Halloween-themed banner will be a fun way to draw attention to your event.
Run a Halloween ContestContests are a great way to get customers engaged in your business and the Halloween season provides a perfect backdrop for you to be able to run a really fun and interesting contest. Here are just a few ideas for Halloween contests that work well:
- Halloween Costume Contest
- Online Halloween Scavenger Hunt
- Pumpkin or Apple Pie Contest
- Halloween Poster Design
- Spookiest House Decorations
Show Off Your Halloween SpiritThe holidays are a great time to showcase the personality of your business. Giving customers a view into what it’s like to work for your business is not only interesting, but it helps build up a loyal, supportive customer base. Why not go crazy and decorate your office with a Halloween theme. Have employees come to work in costume one day and post the pictures to your company blog or social media accounts. Even if you don’t have any employees and your business is literally a one-man show, you can still show off your Halloween spirit. Post a picture of your pet in costume or post some pictures of your favorite Halloween decorations. The important thing is that you are showing customers that you are engaged in the Halloween season.
Make Your Blog Halloween CentralAssuming you have a blog for your business (and in this day and age, you really should have a blog for your business), take the opportunity to write some Halloween-themed content. A great way to do this is to take an idea for a normal blog post and add a Halloween slant. For instance, if you were going to write a blog posts on the best party snacks, why not turn that post into a “10 Best Snacks to Spookify your Halloween Party”. It’ll feel more relevant since it’s tied to the season and will likely catch a few more eyes. If you’re looking for a quick and easy way to add a little Halloween spirit to your website, check out our collection of Halloween Fonts. On sale now, the Halloween Font Collection has a fantastic array of spooky fonts and clipart that are perfect for sprucing up any website.
1. Use names in your emailThis may seem overly simplistic, but using a customers name in either your email subject line or within the content can have a dramatic impact on whether or not someone ultimately makes a purchase. While most customers know that their name is inserted automatically by a machine, there is something kind of magical about seeing your name in an email subject that really catches the eye. Bottom line: If customers trust you enough to provide their name, use it to create a more personal experience through your email program.
2. Personalize the email contentOne sure-fire way to make sure that your email content gets read is to craft a personal message. You’ll need to have some basic data about your customers to do this, but segmenting your email list based on previous purchases or interests can have a dramatic effect on your sales. When you know what your customers have already bought, it’s much easier to know what makes sense to recommend for their next purchase. This may take some work if you can’t afford the tools that will help you automate the personalized email process, but every business can benefit from some level of email personalization.
3. Create targeted landing pages on your websiteTargeted landing pages are a great way to create a personal experience for specific customers and they offer the added benefit of helping boost your search engine results as well. In a nutshell, a targeted landing page is one that has been designed with a specific customer in mind. For example, if you have a landscaping business, you might want to think about creating pages on your website to address a variety of customers. For example:
- Home Landscaping done right by A+ Landscapers
- How A+ Landscaping can help your apartment get more tenants
- Professional Commercial Landscaping with A+ Landscapers