Responsive Web Design (RWD) is an approach to web design aimed at creating sites that provide an optimal viewing experience – easy reading and navigation with minimum of resizing, panning and scrolling across a wide range of devices from desktop computer monitors to mobile phones. A site designed with RWD adapts the layout to the viewing environment by using fluid proportion-based grids, flexible images and CSS3 media queries, an extension of the media rule, in the following ways:

• The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
• Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.

Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.

Responsive web design is becoming more important, as the amount of mobile traffic now accounts for more than 70% of total Internet traffic. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly, if the search was made from a mobile device. This has the net effect of penalizing sites that are not mobile friendly.

Website Creator 13 is the first website designing software that incorporates fully automated responsive website standards. Now your website visitors will always see your products and services at their best, whether they visit from a desktop, tablet or smart phone. Over 70% of all web traffic is now coming from mobile devices and, in the past, a fully responsive website took professional expertise that was beyond the small business owner. With Website Creator 13, anyone can make their site mobile ready!