Sports Team Logo Design

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How to Create a Winning Look for your Sports Team Logo

Sports logos are more than just visual representations of your team. Fans of the game wear their team’s logo with pride and to show their love for and allegiance to the team. Players wear them as badges of honor when they hit the court or field.

Because of this, you need a logo that not just represents your sports team but also captures the spirit of the game and resonates with its fans. You can keep it simple but striking or make it bold and colorful. Either way, it has to be memorable, recognizable and identifiable. Make sure it’s timeless too. Jumping on the current color or design trend might not be such a good idea 10 years later (case in point: neon colors).

Want to start on the right track? Here’s a breakdown of some elements than sports organizations need to consider when creating logos.

Think about what you want your team to signify. If it’s strength, then craft a logo that looks bold and powerful. If it’s energy, try to convey motion in your design. If it’s passion, go for vibrant visuals.

Then decide on the type of logo you want. Illustrative logos are particularly popular. With this, you can always showcase the symbol most widely associated with your team: your mascot. This strategy has worked great for the Seattle Seahawks football team, Toronto Blue Jays baseball team and Pittsburgh Penguins ice hockey team. Even if your team isn’t named after an animal, you can feature images of panthers, lions, sharks or other ferocious creatures to reflect your competitive nature. Another approach is to incorporate icons that relate to your sport (e.g., a football for fantasy football, a bat or home base for softball, a bowling ball or pins for bowling, a golf club, ball or tee for golf, a Frisbee for ultimate Frisbee). Or you could take into account your city and reflect that in your choice of graphics, as the Pittsburgh Steelers and Edmonton Oilers did.

If you want to avoid clichés, you can go with abstract logos. Just make sure your design still embodies your team and isn’t difficult to remember or distinguish.

Many have also found typography-based logos to be effective. Just take the initials of the team and creatively style and arrange the letters to come up with an interesting design. If your soccer team has a long history, serif fonts such as Times New Roman and Baskerville denote respect and tradition. If you volleyball team is known to be fierce, strong and modern sans serif typefaces are a suitable option.

Don’t forget about the role of colors too. You can highlight certain colors to evoke certain feelings such as yellow for confidence and dynamism, red for strength and masculinity, and black for control and excellence.

Together, all these aspects can help you achieve a winning logo for your team and company.

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