• Why Do I Need A Business Card?

  • Contrary to what you’re probably thinking, business cards are not dead. Business cards are still around and an essential asset when trying to build a new business, create a new business relationship or networking with individuals who can help you on your mission. So, as you’re sitting here researching why do I need a business [...]
  • The 8 Things You Must Know About Logo Design

  • Your logo is the image that symbolizes your business. It should create an unforgettable and meaningful impression on your prospects and customers. Companies spend thousands, if not hundreds of thousands of dollars, just to have the right logo. Summitsoft knows a thing or two about logos; we offer the #1 selling logo design software package [...]
  • Adding Expansion Packs to Logo Design Studio Pro

  • Adding expansion packs to our best selling logo creation software, Logo Design Studio Pro has never been easier. Below is a step by step video and content guide to walk you through the process. In this video we’ll be instructing you on installing the Cutting Edge Pro Expansion Pack.     Step 1. Purchase and […]

  • Creating A Logo For Your Landscape Company

  • Creating a logo for your landscape company is one of the most important things you can do to build a lasting brand and grow your business.  Whether you're just starting out, or you have a landscape company that has been around for decades, your logo is a critical part of your company's identity and it's [...]
  • Business Cards 101

  • Business cards can help you create a positive first impression and having a well thought out and high-quality card let’s others know just how much you care about your business and their relationship. Here are a few tips in creating the perfect business card for you and your business. Learn more about our Business Card […]

  • Why Now Is The Best Time to Start Your Business

  • In the spirit of National Entrepreneurship Month, here is why now is the best time to start your business. If you didn’t know, November has been set aside as the month in which we celebrate those who have the guts, drive and determination to venture out and start their own business. This month we’ll also [...]
  • How to Write Copy that Sells

  • “The customer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” – David Ogilvy The art of writing good copy is one that few do well. It’s a challenge to write content that is not […]

  • 10 Business Lessons from Swimming in the Shark Tank

  • If you’ve seen the ABC hit TV show, Shark Tank, then you are already familiar with the premise. For those who have not experienced the phenomenon, the short version is that entrepreneurs pitch their business to a group of highly successful potential investors in the hopes of exchanging some equity for capitol. For anyone involved […]

  • How to Create a Consistent Brand in 3 Easy Steps

  • If you’ve heard it once, you’ve heard it a million times – the key to great branding is consistency. You’ll see this in virtually every textbook, blog post and eBook about branding and it’s not wrong. Offering up a consistent image for your brand directly correlates to the level of success you’ll be able to […]

  • Is it Time to Trademark your Logo?

  • As the public face of your brand, your logo is a critical piece of your business success and should be guarded carefully. Acquiring a trademark for your logo is one way to ensure that your brand and image are protected. If you’ve been contemplating the idea of how and when to trademark your logo, here’s […]

  • 10 Branding Horror Stories That Will Keep You Up At Night

  • Rebranding a company well is a really tricky thing. A company’s logo and brand are the public face of the company – it’s what customers relate to and tinkering with that image can have mixed results. There are many great stories about how a fresh logo or brand message helped revitalize a struggling company. On [...]
  • A Brief History of Terrifyingly Awesome Horror Movie Logos

  • I’m not quite sure what it is about the human psyche, but on some level, we all love the adrenaline rush of a good scare.  Maybe it makes us feel more alive or maybe it’s that deep down we all just want to live a little dangerously.  Whatever the case, our passion for a good […]

  • Logo Design Prep Checklist

  • Designing a logo can be a daunting task even with the best tools in the world.  How do you capture the essence of who your company is in one small brand image?  On the surface, designing a logo can seem like an almost insurmountable task, but let us assure you that it doesn’t have to […]

  • 3 Easy Ways to Up Your Branding Game for the 4th of July

  • 3 Easy Ways to Up Your Branding Game for the 4th of July For most small businesses, holidays are a double-edged sword.  On the one hand, they present an awesome opportunity to do something fun and different with your marketing strategy, on the other hand, it can be challenging to find the time and resources […]

  • How Not To Design Your Logo

  • There are about a million places on the internet that tell you how you should design your logo, and based on what the company is selling, every article is going to vary slightly. In a nutshell, they are all going to tell you the same thing: you want a logo that is unique, simple and […]

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