Non-Profit Logo Design

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Helpful Ideas for Non-Profit and Community Outreach Logos

The most influential non-profit and community outreach organizations in the world boast just as powerful logos that have helped them establish a connection with their audience and garner their support.

The logo is actually the heart of an organization’s visual identity—the first step to building your brand. Yes, branding is necessary for non-profit groups and community outreach centers, big or small. If you want people to be passionate about and loyal to your cause, you need to create a brand that strikes a chord with them. Once you achieve this, you can expect greater awareness, participation and financial aid.

But not all logos are able to evoke an emotional response from or grab the attention of the public. You’ll need an effective and unique design for that. One that is legible and clearly gets your message across. One that is impressive and memorable—a real standout. One that has distinct elements and doesn’t look like anything else out there. One that genuinely reflects your mission and attributes. And one that feels timeless and perpetually fresh and relatable.

Seems like a tall order? With the appropriate typeface, imagery and colors, you could easily make it work.

The font you choose for your organization’s name should match or complement your cause or focus. If you’re taking a serious and straightforward approach with your campaign, stick to thick and capitalized typeface in black for a stronger look. Promoting a community garden? Pick styles with a casual and fun feel. Looking out for the welfare of kids? Child-like typography would be a great fit. Running an online outsourcing group? Think rounded typefaces—they tend to convey friendliness and approachability.

Your choice of imagery must be well thought out too. An iconic figure for non-profit organizations that specialize in providing charity is that of hands, e.g., joined hands, hands in circles and overlapping hands. You can personalize this by adding other graphic elements or using a stylized or abstract version. You can also base your illustration on the nature of your organization like incorporating feet and tire treads for transport-oriented initiatives, a water drop for water-related drives, or a house or roof for campaigns to provide shelter. Christian and Muslim organizations could also add symbols relating to each religion, while groups geared toward specific regions could add an outline or silhouette of their target area, say Africa.

Colors matter a lot as well because of their psychological impact. Use red if you want to convey urgency, power or energy, yellow for youthfulness or optimism, and blue for tranquility. You can also select colors based on your objectives, such as green for natural and healthy solutions or environment-friendly drives.

Once you have decided on the graphic elements you would like for your logo, you can come up with a design that will help you make an even bigger difference in the world.

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