Bar & Nightclub Logo Design
How to Create an Amazing Bar or Nightclub Logo
Bar and nightclub customers go out looking for hip and exciting spots. If you want to draw them in, a logo that exudes a cool and fun vibe is a good place to start.
But your logo design should be more than just inviting and appealing. It also needs to reflect the ambiance of your pub or nightclub, giving guests a feel of the kind of atmosphere they can expect when they walk through your doors.
Think back to your original concept or theme for the place and the branding you’re going for. Style your logo accordingly. Say you’re running a lounge. Then your logo should lean toward elegant and serious rather than bold and playful. If you’re a cigar bar owner, consider more masculine-looking designs. Have a comedy club? Make sure your logo appears personable and colorful, and steer clear of anything too formal or conservative.
It’s also important to match your logo design with your pub’s look and target market. Does your place have a traditional or modern design? Are your offerings more economical or upscale?
Then there’s deciding on whether you want to use an icon, emblem or character; your nightclub’s name and slogan; or a combination of image and text. Adding your company name to the logo is an effective way of literally putting your name out there. If you have a short and catchy slogan that you want to promote, you may include that too.
Incorporating images can help attract attention and get your message across. Think a martini glass for nightclubs, a football or basketball for sports bars, a food-related icon for gastropubs and various kinds of fruit for juice bars. You can also take a more conceptual, symbolic or abstract approach with the illustrations, just ensure it’s relatable and can be easily associated with your brand.
As for the color scheme, pick out one that complements the logo design and reinforces your theme or message. With gay bars, for instance, you could use the colors of the rainbow, as seen on the LGBT community’s rainbow flag. For emphasis or a unique touch, effects that add drop shadows or gloss might work as well.
Of course, don’t forget to factor in how and where you’ll be using the logo—on printed materials, on the web, on staff uniforms, etc. With a well-thought-out and striking design, your logo can help jazz up your business.
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