- Suspense – The best horror movies have a fantastic build and engage the viewer by making you wait as long as possible for the big scare
- Fear – Fear defines the genre of horror films more than just about anything. The ultimate goal of a horror film is to scare you and fear becomes the driver of the action onscreen.
- Blood – It’s pretty much a given that if you’re going to see a horror movie, you’re going to be witnessing some pretty gory and gruesome scenes.
Halloween-ify your homepageFor most websites, the homepage is the place where most of your traffic lands. Why not create a unique experience for all that traffic and spruce up your homepage with a little Halloween décor. Just like we decorate our homes for the holidays, you can and should do the same with your website. Add a spooky graphic as the main image on your homepage, change out some of the fonts for a spooky style or just add a few spiderwebs or pumpkins – anything to show people that your business really knows how to embrace Halloween.
Add a Halloween CountdownDepending on what your business is, it could be fun to add a Halloween countdown somewhere on your site. There is even a site that has already coded some spooky banners for you: http://www.halloweencountdown.com/. All you have to do is plug the code into your website and you’ve instantly added a little Halloween fun into your website experience. Pro tip: Make sure you also tie the Halloween Countdown timer to a specific event or concept for your business for the best results. Have the countdown coincide with a contest or company announcement. The Halloween-themed banner will be a fun way to draw attention to your event.
Run a Halloween ContestContests are a great way to get customers engaged in your business and the Halloween season provides a perfect backdrop for you to be able to run a really fun and interesting contest. Here are just a few ideas for Halloween contests that work well:
- Halloween Costume Contest
- Online Halloween Scavenger Hunt
- Pumpkin or Apple Pie Contest
- Halloween Poster Design
- Spookiest House Decorations
Show Off Your Halloween SpiritThe holidays are a great time to showcase the personality of your business. Giving customers a view into what it’s like to work for your business is not only interesting, but it helps build up a loyal, supportive customer base. Why not go crazy and decorate your office with a Halloween theme. Have employees come to work in costume one day and post the pictures to your company blog or social media accounts. Even if you don’t have any employees and your business is literally a one-man show, you can still show off your Halloween spirit. Post a picture of your pet in costume or post some pictures of your favorite Halloween decorations. The important thing is that you are showing customers that you are engaged in the Halloween season.
Make Your Blog Halloween CentralAssuming you have a blog for your business (and in this day and age, you really should have a blog for your business), take the opportunity to write some Halloween-themed content. A great way to do this is to take an idea for a normal blog post and add a Halloween slant. For instance, if you were going to write a blog posts on the best party snacks, why not turn that post into a “10 Best Snacks to Spookify your Halloween Party”. It’ll feel more relevant since it’s tied to the season and will likely catch a few more eyes. If you’re looking for a quick and easy way to add a little Halloween spirit to your website, check out our collection of Halloween Fonts. On sale now, the Halloween Font Collection has a fantastic array of spooky fonts and clipart that are perfect for sprucing up any website.
1. Use names in your emailThis may seem overly simplistic, but using a customers name in either your email subject line or within the content can have a dramatic impact on whether or not someone ultimately makes a purchase. While most customers know that their name is inserted automatically by a machine, there is something kind of magical about seeing your name in an email subject that really catches the eye. Bottom line: If customers trust you enough to provide their name, use it to create a more personal experience through your email program.
2. Personalize the email contentOne sure-fire way to make sure that your email content gets read is to craft a personal message. You’ll need to have some basic data about your customers to do this, but segmenting your email list based on previous purchases or interests can have a dramatic effect on your sales. When you know what your customers have already bought, it’s much easier to know what makes sense to recommend for their next purchase. This may take some work if you can’t afford the tools that will help you automate the personalized email process, but every business can benefit from some level of email personalization.
3. Create targeted landing pages on your websiteTargeted landing pages are a great way to create a personal experience for specific customers and they offer the added benefit of helping boost your search engine results as well. In a nutshell, a targeted landing page is one that has been designed with a specific customer in mind. For example, if you have a landscaping business, you might want to think about creating pages on your website to address a variety of customers. For example:
- Home Landscaping done right by A+ Landscapers
- How A+ Landscaping can help your apartment get more tenants
- Professional Commercial Landscaping with A+ Landscapers
4. Stop automating your social mediaIt may be tempting to use one of the many services to automate your social media posting. These services certainly make things easy from a time management perspective, but they also take the personal connection out of your social media. Having a real person craft real messages and respond to comments and questions makes your business feel more approachable. Customers who are able to interact with your business on a personal level are much more likely to become brand advocates and will be extremely loyal. Do yourself a favor – let your social media do what it was intended to do and build those personal connections.
5. Create sales paths that feel personalNo one, and I mean no one, likes a pushy salesperson. When you try to push your customers into certain products or force them down a particular path, 9 times out of 10, it’s not going to end real well. You’ll either end up losing the sale or the customer will go home with a serious case of buyer’s remorse. If you want results that end up with happy customers and a happy business, you’ve got to personalize the process. In a retail store, that means having your salespeople take the time to listen to the wants and needs of the customer and having them find options that fulfill those wants and needs. Online, that means creating the right content to help the customer feel like they are being heard. You can do this by showcasing your products benefits, offering testimonials and showing them products that your data indicates they would like. There are a million ways to do it, but the important thing is that the sales process feels real and natural.
6. Be real, be human and listenLast, but absolutely not least, it is vitally important that you don’t try to be something that you are not. When customers are ready to make a purchase, they want to feel like they are dealing with a business who is authentic, because authenticity means that you know who they are and can trust them. To help create a truly personal experience, you need to listen to your customers. Whether that is in a physical location, through surveys or on social media, listen to what your customers are telling you and respond to that feedback. The personal attention will pay off in the end!
- Make it command (Just do it or Eat fresh.)
- Be repetitive (There’s strong, then there’s Army strong.)
- Play with pneumonic devices (Every kiss begins with K)
- Ask a question (What’s in your wallet? Or Can you hear me now?)
- “Got milk?” – California Milk Processor Board
- “Just do it” – Nike
- “A diamond is forever.” – DeBeers
- “There are some things money can’t buy. For everything else, there’s MasterCard.” – MasterCard
- “That was easy.” – Staples
- “The few, the proud, the Marines.” – The United States Marines
- “They’re g-r-r-r-eat!” – Frosted Flakes
- “Have it your way.” – Burger King
- “Think outside the bun.” – Taco Bell
- “Pork. The other white meat.” – National Pork Board
- “Like a rock.” – Chevy Trucks
- “The fabric of our lives.” – Cotton Incorporated
- “It keeps going, and going, and going…” – Duracell
- “Are you in good hands?” – AllState
- “It gives you wings.” – Red Bull
- “Snap, Crackle, Pop.” – Rice Krispies
- “Melts in your mouth. Not in your hands.” – M&M’s
- “Good to the last drop.” – Maxwell House
- “Only you can prevent forest fires.” – S. Forest Service
- “Think small.” – Volkswagen
- “The king of beers.” – Budweiser
- “Because I’m worth it.” – Loreal
- “I’m lovin’ it.” – McDonald’s
- “Think different.” – Apple
- “Where’s the beef?” – Wendy’s
Are you ready for some football? I know we are! Some of the most iconic and recognizable logos in the world have come from the National Football league. From the big blue and white star of the Dallas Cowboys to the teal and orange dolphin of the Miami Dolphins, NFL logos are as diverse as the teams they represent and whether you’re a football fan or not, you can’t dismiss the fact that the logos of the NFL are everywhere.
To help celebrate this rich and diverse logo history, we’ve put together a slideshow where you can see the visual evolution of every NFL team’s logo. Some NFL logos have changed quite a bit, while other team logos have remained consistent for decades. Discover how your favorite NFL team’s logo has changed over the years and learn some fun facts about NFL logos in the process in our latest slideshow.
View the Evolution of NFL Logos
As any good fantasy football team owner knows – winning takes a combination of solid strategy, perseverance and a whole lot of luck. Walking away with a league championship trophy at the end of a challenging season is the pinnacle of sport for many individuals. Well the season is upon us again and a slew of armchair quarterbacks and living room Lombardi’s are ready to do battle in the epic arena that is Fantasy Football. Here at Summitsoft, we not only support those who risk it all for fantasy football glory, but we want to do our part to help your team succeed and giver our recommendation for the best fantasy football logos.
You may not realize it, but the one of the first steps a good Fantasy Football team owner takes on the road to success starts not with draft strategy, but with a team name and logo. Your Fantasy Football logo and team name are the embodiment of your team and to that end, you want to have your team represented well. Fantasy Football logos are not an area where you want to be shy – the key to a good Fantasy Football logo is fully embracing your team’s personality and showing it off. Be Bold! Embrace strong colors and images for a logo that will really stand out.
To help give you a little inspiration, we’ve scoured the web for some of the best Fantasy Football logos out there and we’re happy to say that we were not disappointed. Check out some of these rock star logos to help get you off on the right foot:
What we like: We love the way the Dirty Dozen incorporated the Broncos colors. Tying in your favorite team’s mascot or colors helps personalize your logo. The treatment of the D with the snorting bronco inside is an especially nice touch. A great logo sure to intimidate.
What we like: Similar to the Dirty Dozen logo, The Griffindors have done a nice job tying in the Carolina Panther colors and the mascot. The shield is a great choice for a Fantasy Football logo, symbolizing strength and fortitude – qualities every good Fantasy Football team should have on hand.
What we like: While we’re not sure about the history behind this team name, we love the overall design of the Fighting Squirrels logo. Great font choices paired with a strangely intimidating squirrel head make for a really solid Fantasy Football logo.
What we like: The Fightin’ Nuns logo is maybe a little less polished than some of the other logos on this list, but that doesn’t diminish our respect for a quality team name and logo. The utter fierceness of the nun caricature should be enough to send most teams running for the hills.
What we like: What’s not to like about this sweet logo? The clever mashing of the elephant and rhino heads is incredibly interesting and is a perfect tie-in with the Elephino team name. Now if someone could just tell us how to pronounce that name, we’ll be set.
What we like: This pig looks like he is out for blood! He strikes just the right note of intensity to be a good Fantasy Football logo. We like the combo of yellow and green colors and the wing design on this soaring swine is a nice touch. The only criticism here is that the font is a little hard to read, but other than that – a solid effort.
What we like: Everyone knows that you can’t kill a cockroach and unfortunately the same can be said for a lot of Fantasy Football teams. This logo is just solid all around. Great colors, great imagery and great font choice. It’s one that any fantasy football team owner would be proud to display.
What we like: Oof – this is one tough logo. This Fantasy Football logo for the Steel City Gunslingers just makes you feel like your team is going to get battered and bruised, even if the matchups are pure fantasy. The detailed drawing of the guns and skull might seem overdone in other logo designs, but rendered in black and white, this logo is a winner.
What we like: We can appreciate a team who really owns who they are and accepts the fact that they are just Fantasy Football posers in the end. While this logo has quite a lot going on, we like the use of the shield and the color choices.
What we like: This is another team that really knows it’s place. It’s not out to intimidate anyone and that message is conveyed strongly through the cartoony design of the Yak to the subdued color choices. While most Fantasy Football logos tend to be on the bold and brazen side, it’s refreshing to see a clever logo with solid design.
What we like: This bulldog is ready to play! With a nice nod to the Tampa Bay Buccaneers (which we assume is a favorite of this team owner), this swashbuckling bulldog strikes the right note of intensity and intimidation. A great caricature that showcases the personality of this team well.
What we like: Really, the better question is what don’t we like about the One Man Wolf Pack logo. Pop culture references are very common in Fantasy Football, but it’s uncommon to see a logo designed as well as this one. Great colors, clean lines and cleverness abound in this one-man show of awesomeness.
What we like: There are very few Fantasy Football logos that look so good that they only need one color. The East Side Beasts is one of those logos. This giant red gorilla looks intimidating and if we’re going to be frank, a little empty behind the eyes – he will crush your team…and your soul.
What we like: There’s no way around it – sharks rule. This Fantasy Football team owner has cleverly replaced the A in Sharky, with a shark image and that really helps this logo stand out. We also love the treatment of the shark fin at the top with the addition of the football laces. All in all, great integration of football elements with the team personality.
What we like: Bring back the mullet! We would love to know if there is a story behind this team name, but even if there isn’t, this classic Fantasy Football logo had us jumping up and screaming “Merica!” How can you not love that glorious blond mullet?
Do you play Fantasy Football? How’s your logo look? We’d love to see how you represent your team in the comments! If you need help creating a logo try Logo Design Studio Pro. It’s easy to install and use.
- Create a rock star logo
- Put that logo everywhere
- Set brand guidelines
- Start a blog
- Start an email newsletter
- Say thank you to top customers
- Embrace social media
- Create a unique promotional aesthetic
- Buddy up
- Company Name and Logo
- Your Name
- Your Title
- Email Address
- Phone Number
- Website URL
- Physical Address
- Company description or tagline (Optional, but helpful)
- Social Media profile links (Optional, but helpful)
While traditional advertising still has its place, in this day and age, it takes something really unique to put a business on the map and get noticed. Customers are inundated all day long with sales and marketing messages that one more advertisement is usually just white noise. The upside is that if you can find a way to interact with customers in a different way, you have a great opportunity to grab their attention and grow your business. Here are 10 Totally Off The Wall Ideas to Boost Your Business.
1. Sticker the town
Get some stickers printed up with your logo, website URL, phone number and a catchy slogan or image and put them in places where people aren’t expecting to see anything. Think about well-trafficked sidewalks, bus stops and windows. Just use caution when applying the sticker to make sure that it’s in a place that won’t cause damage or be seen as “graffiti”. You can also do something similar with sidewalk chalk messaging, coupons or flyers. The key is to show up in a unique way in a place where you are catching your customers off-guard.
2. Crazy business cards
In today’s technologically advanced society, it seems a like business cards would be a thing of the past, but that couldn’t be farther from the truth. A great business card is an inexpensive piece of marketing that can be handed out to anyone who is interested. Why wouldn’t you use that opportunity to create something that will get you noticed. Think unique shapes, bright colors or animal prints. Anything that is different, clever or unique and will help people remember who you are and what you do.
3. Throw a party
Throwing a party is a great way to build some goodwill in the community and grow a loyal customer base as well. Think about major events that are going on and what you can do to celebrate (World Cup, Olympics, election night, etc.) You can also get creative and make your own event like a faux birthday party for an important historical figure in your industry or a National Pirate Day Party. Tie the party in with some free food, drinks and possibly themed costumes and people will be sure to come.
4. Have a contest
A contest can be a really fun way to get customers involved with your business. You’ll want to think about relevant themes, but don’t limit yourself. Things like Ugliest Kitchen, Cutest Pet, and Best Costume (for Halloween or other holiday) can all work well. Make sure you take lots of photos and tie them in with your social media accounts and encourage all participants to share the photos as well. Having a highly desirable prize will encourage people to participate.
Pro tip: If your prize is big enough (like a kitchen makeover or a dinner every week) and the contest creative enough, your local news might just pick up on the story as well. Make sure to call your local newspaper, radio and television stations with a story tip.
5. Institute random acts of kindness
This is an idea that will not only help grow your business, but it will help you feel good as well. Take any opportunity to do something kind and just let people know that it was done by your business. Things like buying the coffee for the person behind you, helping an elderly person with some yard projects or bringing some tasty baked goods to a local homeless shelter can be great ways to spread some goodwill in your community and foster a sense of goodwill about your business as well.
6. Incentivize social sharing
Social sharing is a great way to get your existing customers to do the marketing for you. Offer a discount on a purchase if your customers share their experience on any social media site. Facebook, Twitter and Instagram are logical choices, but every person has their own favorite social network, so try not to limit the ways that people can share. Just make them show proof of the social share at the time of purchase and thank them with a nice discount. Word of mouth marketing could likely be the most cost effective and efficient marketing you ever do!
7. Teach people something new
When you run your own business, you are by default an expert in your industry. If you can find a unique way to share that expertise, you’ll very quickly build up a loyal following. Think about hosting a Saturday demonstration, hold classes for people to learn about what you do, put together a tip sheet or guide that people can pick up at your business location or just start a blog where you post relevant and useful information. However you do it, teaching customers something new will help showcase your expertise and you’ll build your reputation as the “go to” source.
8. Partner with local artists
Reach out to the local art community to create something unique and impactful that will attract the attention of potential customers. Whether it’s showcasing up and coming artists in your store or yarn bombing your local park or having local photographers help create a one-of-a-kind menu for you, working with those in the art community is a great way to showcase your business in a new and beautiful way.
9. Run a scavenger hunt
Scavenger hunts are a tool that will get people in your store or shop in a really fun way. This can work a number of ways, but however you set it up, the goal should be to get people to interact with your business in a way that they hadn’t thought about before. One way you could do this is to partner with other local businesses for a larger-scale hunt with multiple locations. If your store or shop is large enough, this is a great way to get people to take a look at products that might generally be overlooked. A scavenger hunt can even be run online and will certainly help get people to less trafficked areas of your website.
10. Make your business a daily attraction
Make your business a place that people want to come back to every day and you’ve instantly built yourself a loyal customer base. If you’re a restaurant, feature a totally new, off the wall dessert or drink every day. Feature a new pun or quote on your outdoor signage every day. Have a secret password at a set location that changes every day, which gets customers “in the know” a discount on their purchase. There are so many ways to do this, but the key is to have fun and be authentic.
Growing a business is hard work, but it doesn’t have to break the bank and it can even be a lot of fun. Hopefully these ideas will help spark something for you. Best of luck and happy marketing!