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TurkishMonthly Archives: September 2014
Rotate
Pivoting a selected object or text 360 degrees around a central point.
In Logo Design Studio, use the rotation tool to get the right angle of a graphic object or place text in a different direction:
Save
A function that allows you to save your logo project in a file format (.lds) that can be opened and changed at a later time within Logo Design Studio.
When you save your logo in Logo Design Studio, the program saves it in two formats:
1) A file with a .lds ending (this is your logo project that you can change or modify at a later time)
2) A file with a .png ending (this is a thumbnail picture of your logo that is generated so you can view your logo projects in a preview browser window inside the program).
Seal
A set of graphic objects that authenticate, validate or create an official look and feel for logo designs.
In Logo Design Studio, you can use seals to create awards and other offical stamps of approval:
Service Mark
A word, name, symbol or device that is to indicate the source of the services and to distinguish them from the services of others. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The terms “trademark” and “mark” are often used to refer to both trademarks and service marks.
In Logo Design Studio, the service mark symbol is located under the Objects subcategory called Signs & Symbols:
Shadow
Property that places a shadow on a selected object or text character.
In Logo Design Studio, you can adjust the shadow’s placement, opacity and color to further personalize the look of your logo:
Shape
Simple geometric objects used for drawing.
Logo Design Studio includes rectangles, rounded rectangles, ellipses (circles), triangles, stars, pentagons, lines and a custom drawing pen.
Sign
Any of a group of objects based around popular road and shop signs.
In Logo Design Studio, you can add your own personal touch to these sign objects, or emphasize services that you allow:
Slogan and Tagline
Text that communicates a message.
Tagline – expresses the essence of a product, service, business or brand name. Taglines should rarely be changed or altered in order to maintain a familiar message.
Slogan – usually associated with promotional campaigns, and is meant to express the core message of the campaign. A slogan can either change, or disappear entirely, as soon as the campaign ends.
Logo Design Studio includes a resource library of general slogans and taglines that you can use as a framework to form your own unique message:
Sphere
A three-dimensional circular object.
In Logo Design Studio, you can use spheres to punctuate text or create other eye-catching, graphic-rich logo designs:
Swoosh
An ellipse-like object signifying movement.
In Logo Design Studio, you can use a swoosh to indicate action or create intricate designs using a number of swooshes together:
Symbol
A mark or graphic that represents something else by association, resemblance, or convention.
In Logo Design Studio, you can use trademark (TM), registered trademark (®), copyright(©), service mark(SM) and other graphical symbols to show ownership or to create warnings:
Template
A pre-made design that is completely modifiable.
Logo Design Studio includes over 200 logo templates, categorized by industry and interest, that you can change into a unique look:
Text
A key component of a logo that clearly states the name, product, service, slogan and/or tagline.
Logo Design Studio makes it easy to adapt included text styles to a look that best matches your identity:
Trademark
Protects words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods.
The Registered Trademark (®) designation is reserved to indicate that the mark is federally registered. This symbol should not be used under any circumstances until a federal registration has issued on the mark
In Logo Design Studio, the trademark and registered trademark symbols are located under the Objects subcategory called Signs & Symbols:
Vector vs Raster
Vector Design
Using a vector drawing or illustration software application when designing a logo or graphic design allows you to easily use your design for any online or print project. Vector designs are not limited to a specific size because they are made up of connected lines and curves, rather than a collection of pixels that make up raster designs. Vector is essentially a mathematical “connect the dots” approach to design, where the dots are adjustable “nodes” that allow you to easily edit how your vector design looks. Since vector designs are defined by math rather than pixels, they can be scaled smaller than a postage stamp to larger than a billboard, without losing any quality. Vector formats generally include EPS, AI, WMF, EMF, SVG and even PDF (if the PDF supports vector).
Raster Design
Raster based designs are made up of a collection of pixels, square dots that are assigned a color value. These collections of pixels all come together in a grid-like pattern to make up an image. Digital pictures are the most common raster based images. The resolution of a raster image is given in terms of “dots per inch” (dpi). Most office printer support up to 300 or 600 dpi, and professional printers can support over 2,500 dpi. Raster image designs are great for online or small print projects, but are limited to how big they can be printed since they are based on square pixels rather than lines and curves. If you try to increase the size of the raster image to the size of a billboard, for example, the design will become fuzzy and out-of-focus. Raster formats generally include BMP, JPEG, PNG, TIFF, GIF, PDF and PSD.