Consulting Logo Design
How to Create an Amazing Consultant Logo
Logos for business and consulting firms must be nothing short of corporate-looking. Chances are the more professional your logo design feels, the more confident clients will feel about your service.
Marketing consultants may cater to different industries, but they all want to be recognized as competent and experienced enterprises that can be fully trusted and relied on. The key is to ensure that clients know they are in good hands. And yes, your choice of logo will help you create and reinforce that image.
So if you are determined to leave a strong impression, build a solid reputation and continually expand your client base, do dedicate time, energy and resources to your logo design.
Start with an effective concept. As a business consultant, you will want to portray a sense of boldness and seriousness but also demonstrate your creativeness and resourcefulness when it comes to problem solving. One way to get this across is in the type of image or icon you choose to incorporate in the design. So think outside the box. Don’t be predictable. Avoid classic and clichéd illustrations.
After picking out a symbol that best represents your brand of service, it’s time to decide on the text that will appear alongside it. It’s rare to find a logo in this field that features just an emblem. Instead, designs that combine images and text are more popular, as they let you emphasize your expertise as a business coach.
Adding your company name is therefore recommended. As with the artwork, this requires careful thought and consideration. The “look” of the text—the font style you select—will have an impact on the logo’s overall feel.
In this case, classic fonts are a safe bet. They exude professionalism and can help remind clients of your extensive experience or history. Plus, they are more likely to complement your emblem.
Don’t forget about the color scheme. Yes, that counts too. Stick to just two or three colors. Anything more might make your logo look too playful. Unless you’re willing to take a risk, you might be better off with colors traditionally used in the industry: blue, green, orange and red.
Creating a logo can be a tough job, but a well-crafted one can surely help you grow your business.
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