Slideshow: Top 50 Iconic Logos

The Definitive Ranking of the 50 Most Iconic Logos

On the surface, putting together this list of 50 iconic logos was a bit daunting, but that being said, it’s a challenge that the Logo Crew absolutely relished.  We combed through just about every logo out there to come up with our definitive list.  So take a scroll through and let us know what you think!


When you start delving into the realm of what makes something iconic, you’re starting to work in an area that often has a wide variety of opinions.  In fact, the definition of iconic isn’t even all that clear:

iconic: of, relating to, or of the nature of an icon

That definition really doesn’t clear things up at all.  To help clarify the ranking of the 50 most iconic logos, we set forth some clear parameters of what a logo would need to have in order to be considered “iconic”

  1. Highly recognizable – The logo must be an image that is recognized en masse in the United States and internationally.
  2. Symbolic status – The logo must be a widely accepted symbol of an industry, product or movement.  In other words, it must be important.
  3. Endurance – The logo must be part of an enduring legacy, not something that popped up overnight.

Along with those three main factors, we also realize that many logos reach iconic status due to emotional ties and this has been factored in as well.