October is here my friends and that means that the official countdown to Halloween has begun! This next month will be filled with more Pumpkin Spice Lattes, apple cider and costumed children than you count. If you want to make the most out of this festive season, your website needs to show a little Halloween spirit. If you do it right, not only will it look great, but you’ll also have a happier, more loyal customer base. Here are a few ideas for how you can “Halloween your website”:
Halloween-ify your homepage
For most websites, the homepage is the place where most of your traffic lands. Why not create a unique experience for all that traffic and spruce up your homepage with a little Halloween décor. Just like we decorate our homes for the holidays, you can and should do the same with your website. Add a spooky graphic as the main image on your homepage, change out some of the fonts for a spooky style or just add a few spiderwebs or pumpkins – anything to show people that your business really knows how to embrace Halloween.
Add a Halloween Countdown
Depending on what your business is, it could be fun to add a Halloween countdown somewhere on your site. There is even a site that has already coded some spooky banners for you: http://www.halloweencountdown.com/. All you have to do is plug the code into your website and you’ve instantly added a little Halloween fun into your website experience.
Pro tip: Make sure you also tie the Halloween Countdown timer to a specific event or concept for your business for the best results. Have the countdown coincide with a contest or company announcement. The Halloween-themed banner will be a fun way to draw attention to your event.
Run a Halloween Contest
Contests are a great way to get customers engaged in your business and the Halloween season provides a perfect backdrop for you to be able to run a really fun and interesting contest. Here are just a few ideas for Halloween contests that work well:
- Halloween Costume Contest
- Online Halloween Scavenger Hunt
- Pumpkin or Apple Pie Contest
- Halloween Poster Design
- Spookiest House Decorations
The most effective contest will be one that ties in with your business somehow like a Pet Costume Contest for a pet store or a Spooky Decoration contest for a home décor or landscaping business. Even if there isn’t a direct tie-in with your business, a Halloween contest will be a fun way to get your customers involved.
Show Off Your Halloween Spirit
The holidays are a great time to showcase the personality of your business. Giving customers a view into what it’s like to work for your business is not only interesting, but it helps build up a loyal, supportive customer base. Why not go crazy and decorate your office with a Halloween theme. Have employees come to work in costume one day and post the pictures to your company blog or social media accounts.
Even if you don’t have any employees and your business is literally a one-man show, you can still show off your Halloween spirit. Post a picture of your pet in costume or post some pictures of your favorite Halloween decorations. The important thing is that you are showing customers that you are engaged in the Halloween season.
Make Your Blog Halloween Central
Assuming you have a blog for your business (and in this day and age, you really should have a blog for your business), take the opportunity to write some Halloween-themed content. A great way to do this is to take an idea for a normal blog post and add a Halloween slant. For instance, if you were going to write a blog posts on the best party snacks, why not turn that post into a “10 Best Snacks to Spookify your Halloween Party”. It’ll feel more relevant since it’s tied to the season and will likely catch a few more eyes.
If you’re looking for a quick and easy way to add a little Halloween spirit to your website, check out our collection of Halloween Fonts. On sale now, the Halloween Font Collection has a fantastic array of spooky fonts and clipart that are perfect for sprucing up any website.