Food & Drink Logo Design
Key Ingredients of Great Food and Drink Logos
Logos are key in the branding efforts of restaurants, caterers, food trucks, wineries, bakeries and other entrepreneurs in the food and drinks business. It’s what shapes their visual identity and you’ll spot it everywhere from their signage and menu to the packaging of the treats they offer.
Those without storefront locations—such as caterers working in commissary kitchens or private venues and entrepreneurs selling chocolates, cakes, cupcakes and other baked goods from home—particularly rely on their logos to increase their visibility and advertise their offerings.
To ensure your logo helps kick off your marketing initiatives, carefully consider all the visual elements that you plan to include.
Using symbols is an effective way to establish brand recognition. Common icons like a chef’s hat, cooking pot, plate, knife and fork are tried-and-tested. But because they’re generic images, they tend to be overused. For a fresh and one-of-a-kind design, step out of the box and try something new.
This is where highlighting the nature of your service comes handy. For example, if you’re running a winery that stocks international wine and liquor, a globe would be an apt image. If you put together gift baskets featuring gourmet vegetarian eats, use leafy greens or a bright red tomato to portray this aspect of your business.
Perhaps you want to shift the focus from your offerings, say coffee or craft beer, to your business name. Then make the text eye-catching by playing with creative typography.
And let’s not forget about color psychology. It would be wise to incorporate principles of color psychology in your logo design. The most appetizing colors include red, orange, and green. Neutral hues are also said to effectively stimulate one’s appetite. Note that blue and purple are on the other end of the spectrum, so they’re seldom used in food-related logos.
Speaking of colors, it’s best to avoid complicated color schemes. At most, make use of two colors. Multiple colors can be too distracting, and that’s the last thing you want.
Finally, your logo can include a catchy tagline. Many successful food and drink businesses make room for a powerful one-liner. Some examples are: The Best BBQ In Town, Fun and Fresh Food All The Time, and The Best Things in Life are Desserts.
Once you’ve covered all these elements, you can whip up a logo that will help you get ahead.
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