Whether you have a brand new business or one that has been around for decades, success is going to be very hard to come by if you don’t understand who you are as a company. A brand personality is what the consumer can relate to and whether you know it or not, everything tied to your company influences the consumers’ idea of your brand personality.
Brand personality is what makes Coca-Cola seem classic and traditional, while Pepsi feels youthful and more trendy. A brand’s personality is created through everything from a company’s logo to their color scheme to the fonts they use. And it’s important to note that the personality of a brand is something that is often built up by consumers and fans of the brand, which is why if you don’t want someone else defining your brand, you need to control the image from the start.
To help you out in this endeavor, we put together a helpful 5-Minute Brand Personality Quiz. It’s a tool that will help you define where your company fits on the brand personality spectrum and how you can help translate your brand message correctly to the public. If you have a chance, check it out – we hope you find it useful!