3 Easy Ways to Up Your Branding Game for the 4th of July
For most small businesses, holidays are a double-edged sword. On the one hand, they present an awesome opportunity to do something fun and different with your marketing strategy, on the other hand, it can be challenging to find the time and resources to make changes to an already jam-packed calendar. The good news is that there are some really quick, easy and fun ways that you can show off your 4th of July spirit and the best news of all is that you don’t have to bust open your marketing budget to show that your company has holiday spirit. Here are a few tips for how you can incorporate the 4th of July into your branding:
1. Freshen up your color scheme
There is no better way to show your 4th of July pride than by incorporating red, white and blue into your color scheme! There are so many areas that you can quickly and easily update the look and feel of your branding that you’d almost be crazy not to do something fun. For example, think about changing your website background to a patriotic image or update your Facebook photo to the American flag. You can also tie in a patriotic color scheme with any emails you send, which will help provide some consistency and will look great to boot. If you have a physical location, think about updating your window displays to show off a little patriotic pride, have some patriotic gifts like stickers, flags or temporary tattoos to hand out to your best customers.
2. Show off your company’s personality
Holidays like the 4th of July are awesome opportunities to showcase the unique voice of your company and there are so many ways to do this. Because there is a broader context through which you are pushing your messaging, you have the opportunity to play up some of your inherent personality traits and still get your message across. A few ideas include posting some candid shots from your company bar-b-que on your Facebook page, writing a company blog post about your favorite 4th of July traditions (make sure there is a logical tie-in to your product), or sprucing up your company uniforms with a patriotic touch. There are many, many other things you can do as well, but the important thing to keep in mind is to let your personality sparkle. (See what I did there? )
3. Connect with your customers in a totally non-sales way
As a small business owner, your ultimate responsibility is for a healthy bottom line, but that doesn’t mean that your messaging needs to be sales-focused 100% of the time. Try sending out a personal email to your best customers wishing them a happy 4th of July. Better yet, if you have a little extra cash to spend, send an actual card or postcard with well-wishes or a thank you. As mentioned above, you can also think about some small, inexpensive gifts to hand out to your best customers – something that ties in with the 4th of July and your business works best. Your customers will appreciate the gesture and even if the idea doesn’t generate a ton of revenue, you’ll have fostered some goodwill and helped build a loyal customer base.
Whatever you do, make sure that all your efforts are well thought out and are genuine. Above all, you want your branding to be authentic and genuine to your company’s unique personality. Happy 4th of July week!