Creating a logo for a landscape company

Tips & Ideas for Landscape Company Logos


Rubin LandscapeCreating a great logo for your landscape company is one of the most important things you can do to build a lasting brand and grow your business.  Whether you’re just starting out, or you have a landscape company that has been around for decades, your logo is a critical part of your company’s identity and it’s important that it showcases your business in the best possible way.  After all, a good logo has the power to attract and retain new customers while an ugly logo can easily turn people off.

In the garden and landscape business, you’re selling a service.  Homeowners and local businesses hire you to help improve the curb appeal of their homes and establishments.  So your logo needs to not only represent your company, but keep in mind that your landscape company logo will also reflect the qualities of the people who hire you and choose to work with you.  To that end, you need to have a good understanding of your target market before you start the design process.  Are you going to be an accessable and affordable option for homeowners who need some help or are you going to cater to a high-end clientele.  How you answer that question will directly impact the design of your company logo.

You also need to have a firm idea of your brand personality before you create a logo.  Check out our free Brand Personality Quiz – it only takes a few minutes and will help steer you in the right direction as you create a logo for your landscape company.  

Color Ideas for Landscape Company Logos

 

Color-graphicOn the surface, when you first think about logo colors for a landscape company, your first thought is probably, “Ok, let’s make it green!”  And the thing is that green really does work very well for this industry.  Not only does it tie in perfectly with the idea of nature and lawncare, but it also evokes a feeling of growth and health.  That being said, there are a lot of other colors in the spectrum, so here are some other ideas for great colors in a landscape logo to get you going:

 [icon name=icon-ok][/icon] Green is the go-to color for landscape company logos. When in doubt, green will almost always work.

 [icon name=icon-ok][/icon]Try incorporating multiple shades of green to add depth.

[icon name=icon-ok][/icon] Don’t shy away from bright sunny colors like orange and yellow – they’ll help give your logo an upbeat, accessible feel

[icon name=icon-ok][/icon] For a high-end, streamlined look plain black and white works great even for landscape companies

[icon name=icon-ok][/icon] Use several shades of the same color, which gives a rich, lustrous appearance

[icon name=icon-ok][/icon] Try pairing various shades of green with brown or a deep red for a rich, natural feel

[icon name=icon-ok][/icon] Using blue to help accent your company name or different parts of your logo will help evoke the feel of a strong, loyal landscape company

Image Ideas for Landscape Company Logos

 

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One of the great things about creating a logo for a landscape company is that you have an almost endless supply of images that all work extremely well.  There are so many images that tie directly to your industry that the hardest part will probably be honing in on just the right image.  Also, keep in mind that logo images carry a lot of brand personality so even if you choose a tree to represent your company, make sure the design of that tree reflects your landscape company. 

[icon name=icon-ok][/icon] Let nature be your guide.  Trees, leaves, grass and flowers all make wonderful logo images

[icon name=icon-ok][/icon] If you focus on residential landscaping, help drive that point across by including a home with trees or a yard in your logo

[icon name=icon-ok][/icon] Don’t be afraid to go with an abstract design if your landscape company is a little more youthful and modern.  A simple circle or swoosh can work very well for the right company.

[icon name=icon-ok][/icon] Most landscape companies are local and showcase your local pride by pulling in a local monument, your state outline or anything else that helps tie your homebase to your logo

[icon name=icon-ok][/icon] For an understated look, you can always go with a simple monogram or your company name.  This works particularly well for more traditional and high-end landscape logos.

Font Ideas for Landscape Logos

 

FontBall-graphic

Out of everything, the font you choose for your logo will convey the personality of your landscape company more than almost anything.  There is no right or wrong way to choose a font either – it’s something that you will likely have to play around with until you find the right fit.  That being said, there are definitely some font types that work better than others for landscape logos.  Here are a few tips and ideas:

[icon name=icon-ok][/icon] The majority of landscape companies will want to be perceived as hard-working and stable.  A strong serif font similar to Times New Roman can help get that feeling across

[icon name=icon-ok][/icon] Stay away from casual handwriting fonts – they will make it more difficult for people to take your lawn and landscape services seriously

[icon name=icon-ok][/icon] Incorporating a sans-serif font similar to Arial into your landscape logo can help give your brand a high-energy, efficient feel

[icon name=icon-ok][/icon] A formal script font can work for landscape companies who focus on very high-end clientele, but will be far too formal and exclusive-looking for most companies


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