Restaurant Logo Design
How to create enticing restaurant logos
Some of the world’s most effective logos belong to restaurants. Almost everyone knows that the golden arches forming the letter “M” stands for McDonald’s and that Colonel Sanders is a KFC trademark.
So what does it take to follow in their footsteps? For starters, you need a memorable and recognizable design that people will instantly associate with your brand.
While there isn’t a single recipe for success that you base your logo on, there are some approaches that have proven to work. It’s just a matter of finding the perfect fit for your company.
One option is to come up with a distinct symbol or an original character to represent a facet of your business. Get creative and think outside of the box. You need something that is inviting and appealing. It also helps if the graphics look crisp and fresh.
You can build your logo around the type of food you serve as well. Case in point: A seafood restaurant’s logo can feature an image of a fish, prawn or clam, a diner that whips up mostly pork dishes may want to incorporate a pig illustration, and a bakery could showcase artwork depicting a cake or loaf of bread.
If you offer regional dishes, do try to convey this in one or two of the logo’s visual elements. You can, for instance, follow the color scheme of the flag of your cuisine’s country of origin. If you run a Greek restaurant, consider using blue and white in your logo’s imagery or typography. Shades of red and yellow would suit Chinese establishments, while a combination of red, blue and white can help make Thai eateries more recognizable. Specialize in Italian fare? It pays to incorporate green, red and white in your bistro’s logo design.
In case you prefer a graphics-oriented logo, the ethnic roots of your dishes can be represented by things that instantly come to mind when you think of that country. Mexican restaurants, for instance, can opt for images of a sombrero, cactus, chili or pair of maracas—all of which easily reminds customers of Mexico.
Another way to reach out to the public is to give them a peek into your restaurant’s atmosphere. Think hearts and candles plus an elegant font, if you offer a romantic fine-dining experience. For steakhouses, food trucks and other casual-dining spots, go with light or fun images and heavy or simple typefaces.
Just remember that along with a visually striking look, you need a concept and design that paints a clear picture of what your customers can expect from your establishment.
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